Guides

How to Build a High-Performing Affiliate Program

Ashleigh Dwyer — Wed, 01 Apr 2026 00:17:39 GMT

Affiliate marketing isn’t just about the final click. When done well, it helps you reach new customers, guide their decisions, and bring them back again. This guide breaks down how to build a smarter affiliate strategy that works across the full customer journey so you can drive stronger results, not just more traffic.

Publisher Spotlight: ShopMy

isabella.cavallaro@commissionfactory.com (Isabella Cavallaro) — Wed, 18 Jun 2025 00:21:44 GMT

How to Sell Products Online: The Ultimate Guide | Commission Factory

marketing@commissionfactory.com (Commission Factory) — Wed, 24 Jan 2024 13:39:00 GMT

iteAustralia’s eCommerce sector is booming, with the market for online shopping forecast to grow by 10.68% per year from a projected $54.31 billion in 2023 to $81.51 billion in 2027.¹ For those with aspirations of launching an online store, there’s never been a better time to take the plunge.

Influencer Marketing History: A Brief Guide | Commission Factory

marketing@commissionfactory.com (Commission Factory) — Wed, 01 Nov 2023 22:00:00 GMT

Marketing by social media influencers has evolved into a major industry. Marketers are increasingly enlisting the help of influencers to reach target audiences, increase brand awareness, and drive sales.

How to Use Colour Psychology in Marketing | Commission Factory

marketing@commissionfactory.com (Commission Factory) — Thu, 26 Oct 2023 02:57:00 GMT

We take a look at what brand colour psychology marketing is, colour trends, the importance and the misconceptions surrounding it.

Community Building Strategies for Content Creators | Commission Factory

marketing@commissionfactory.com (Commission Factory) — Sun, 22 Oct 2023 22:00:00 GMT

Content creation has evolved into a viable career option in the last decade. The top 50 creators across Instagram, TikTok, and YouTube had more than 1.9 billion followers in 2022. The aggregate earnings of these individuals exceeded $570 million.

eCommerce vs Affiliate Marketing: What’s the Difference? | Commission Factory

marketing@commissionfactory.com (Commission Factory) — Wed, 01 Jun 2022 05:42:00 GMT

Webinar Highlights: Mobile Attribution and You

Jun Xue Lim — Thu, 13 Aug 2020 05:52:56 GMT

Mobile attribution has become the focus for companies wishing to invest in and optimise growth for their mobile apps. We look at what advertisers need to consider for mobile shopping, fraud and why mobile attribution is important.

Mobile Shopping Insights
As the consumer ecosystem, and consumer demand continues to grow, brands have emphasised mobile commerce, on-the-go functionalities and being at user’s’ fingertips whenever the need to buy arises.

App Annie predicts that 75% of all eCommerce transactions will be made on mobile by 2021 ⁽¹⁾. Retail apps are leading the mobile charge, with 5.7 billion shopping app downloads in 2018, 50% more than in 2015, according to Apptopia ⁽²⁾. eMarketer predicted that increased mobile usage would result in $270 billion of revenue in 2019, growing to $510 billion in 2022 ⁽³⁾. Roughly 70% of that revenue occurs in-app.

Given the scale of opportunity now available for retail brands, there are important aspects of mobile attribution, measurement, and marketing analytics to consider which are unique to shopping apps.

Granular In-App Event Mapping
Effective user acquisition, engagement and retargeting are all driven by audience segmentation and optimisation based on rich in-app events. These add parameters which map out ideal user behaviour into marketing goals and related KPIs.

Here are two examples to illustrate the difference between standard in-app events versus rich in-app events:

Fraud Prevention in Affiliate Marketing

marketing@commissionfactory.com (Commission Factory) — Tue, 17 Mar 2020 04:26:23 GMT

Creating a routine for the management of your affiliate activity is key for ensuring the smooth running of your account and to aid in fraud prevention.

Affiliate marketing has matured a great deal globally over the last 20 years and the majority of affiliates are legitimate businesses and individuals who follow the guidelines and terms provided by both the affiliate networks and the advertisers directly.

Passive Affiliate Recruitment Using Sign Up Pages

marketing@commissionfactory.com (Commission Factory) — Mon, 24 Feb 2020 21:15:00 GMT

Continuing on our Discovery Series we will be looking at a feature within the Commission Factory platform that can assist with passive affiliate recruitment.